Description Sports event, in the introduction, though the event is mentioned, it is not broken down detail by detail. It is rather in this section of your sponsorship proposal that twist you give a comprehensive insight to every detail the upcoming sports event has. Such points may include the day, date and time; the venue of the event; the number of athletes/ teams, what should be achieved in the event and the reason behind each. Any information about similar and/or past events that the organization has had can be included. This provides the sponsor prospects to see the pattern of how the events went and if it would be ideal for them to support. Simply put, this area of the proposal is a break down of what you want your sponsor to support. This is your organizations request for the sponsors resources which may be their service, cash, prizes, product/s, promotions/advertising, or expertise.
Executive summary, the japanese executive summary should be located at the beginning of the sponsorship proposal. This will provide your target sponsor a brief but informative description about the event your organization will be holding. The opportunities, benefits and gains should be included as well as the deadline for the sponsors decision and their investment. Keep this summary simple and easy to understand. Introduction, like every introduction, provide the necessary information your sponsor/s would want to know. This includes details about your organization and the upcoming sports event. Basically provide a background that will let the sponsor know the nature of the organization; the reason for holding a major event; any relevant and important that help in creating a positive response from sponsor prospects.
I bet that the majority of administrators assigned to recruit sponsors on a voluntary basis never really thought of the process involved in getting sponsors. The reason for this is that sponsorship in sports has evolved from being a philantropical gesture to a big (and serious) business. You can decide to outsource the development of a sponsorship proposal to a professional, or in cases that your sports organization doesnt have such resources, make your own sponsorship plan. There is no perfect framework, but the blueprint below targets the two main targets that every sponsorship proposal should aim at avoiding rejection and securing a meeting with potential sponsors. What your sponsorship proposal should have. Before writing your proposal plan, key points such as the overall budget, the type and number of sponsors should be established. These points are important considerations since they will be part of your physical pitch in order to lure your potential sponsors.
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Market Information: The detailed information about the market and animated target demographic. Provide the sponsor with important information including income levels of the audience, their age, educational information, etc. Sponsorship levels: Highlight the many benefits to the sponsor along with the different pricing. Offer customization upon request to accommodate prospective sponsors needs. Plan for Marketing: Provide different measures to promote the project in this part of the document.
Include confirmed media partners and specify publicity and/or marketing plans. Summary: In the last part of the proposal include past history, media clippings, past sponsors, contact details and a call to action etc. Lets say your sports organization is planning to have a major competition, and youre in the marketing commission, assigned with the specific tasks of finding suitable sponsors for your event. It seems like a piece of cake find potential sponsors; call them up; give a sales pitch; and youre done. Problem is each company you called asked you for a sponsorship proposal. You sit there, brainstorming on a plan but have no idea how it should look like. The good thing about this is that youre not alone.
If you charge more than others, make sure you are giving more value. . look at your budget, what do you need? . Then make sure you add something so you can eat and pay rent on your shop, salaries, etc. Let us review your proposal document. . We can save you lots of heartache by giving you a free review and some suggestions on how to improve your document. You can send it to us as a file attachment.
Remember, you are competing against other great drivers or teams for sponsorship dollars. . you have to impress if you are going to get the dollars. Professional Sponsorship Proposals Should Include, executive summary: This summarized information presents the sponsor with reasons why they should support your project. Also describe your organization/event and highlight your past successes. Execute a concise and well formatted section (not to exceed one page). Project Information: Present the project/sponsorship opportunity in detail. Write this section with the sponsor in mind and explain why your opportunity will benefit the sponsor's objectives.
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Create your proposal in sections so that you can easily change one part without affecting too much of the other sections. . This allows you the opportunity to tailor each proposal to a different sponsor. It must look good - don't even think about sending a proposal that has poor spelling or is best not attractively formatted. Use the grammar and spell checker in ms word to ensure you don't embarrass yourself and lose the deal. Be creative, put your own personality into the proposal. . If you have a sense of humor, put a little (not too much) in your proposal. . If you love your family and worship your kids, get that into your profile. . Show them you are both a businessperson and human being. Be realistic about your money needs. .
Always seek the potential sponsors input. . What do they want to see, what are their marketing goals? . What can you tell them that will make them realize your value? . What do they want to gain from sponsoring any team or athlete? You have to get every letter right, every word right and every paragraph right. . you must labor over the details. . Be thorough but also write to the point. . Don't get off on unrelated topics.
that some of the things that I have mentioned above are of interest and if you do wish to speak further about the possibility of sponsoring me, then please contact me on the link below. Learn more about our Sponsorship Proposal Services. How to Create a first-Rate Sponsorship Proposal. I'm sure you realize how important a good sponsorship proposal is to your future. . you must put a lot of thought into it and you must take some time to learn about your prospective sponsors needs and, more importantly, their sponsorship proposal guidelines. Here are a few important guidelines. Always have an editor. . every good writer needs an editor to catch those minor little errors that creep into every document.
I am happy to keep a blog for you to use as you wish. This the is a way of keeping people updated of my progress and could be used on your website of in an internal magazine for example. Currently i am not riding for a cycling team and so it would be an option to create one under your company name. This is relatively cheap and easy to do and would enable me to compete at various events displaying your support. I would of course add your logo to the list of supporters that I have on my website which i am actively promoting throughout cycling forums and using as a way of increasing both my profile and image. All of these ideas are open to discussion, as well as any other options that you may have thought. What do i want from you?
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Posted by, pete9375, tue, february 22, 2011 15:18:08, sponsorship Proposal. As a professional cyclist and full time athlete there are several possibilities with regard to what i am able to give a sponsor as well as what I would look for in return. What can i offer you? I can give up my time and make appearances where and when you wish. For example, in the past, a sponsor of mine had a new building opened by a member of the royal Family. I was asked to attend the opening and was introduced as a potential Olympic athlete that they were supporting in the local community. Other appearances may be question answer sessions within team building exercises or, within reason, anything that will help you promote your support.