Be sure to mention any firm dates beyond the vendor selection twist process. Be advised: web sites vary widely in their time to completion. Even very simple sites can take as much as 4 weeks; it can take time to assimilate your organizations goals, values, and unique market proposition. In other cases for complex sites or web applications, 9-12 months is not unusual. Be up front about your timeline, and your vendors will be honest about its likelihood. Why It's Important: so the vendor knows whether or not it's possible to finish the project on time! Technical Requirements This is a pretty broad subject but your goal here is to describe what limitations or requirements you know in advance.
For Visual Design, it might be source files in Photoshop or sketch format. Something like project Management doesnt really have a deliverable but its a non-trivial part of the process and doing it well is a valuable part of successful projects. Aim to be explicit about what's important to be delivered but its ok if you dont know exactly whats involved. Why Its Important: Some creative firms look at a task, estimate the typical time to completion, and arrive at a cost by multiplying by an hourly rate. Your vendor is trying its hardest to scope out the work and knowing what the team is in for means you get a more accurate estimate. You may not know how long something will take to do, but you do have a timeline you have to accomplish it within. Is there some hard deadline you need to hit, such as the launch of a new product or ad campaign? Maybe you have a big trade show write coming up and need the site live by then?
What does make it over to the new site will have to be imported into the content management system; be sure to let the vendor know whether that's something your team plans to do or whether you expect the vendor to handle. . giving the vendor an idea of what content is moving helps them understand the size and scope of the site. Why It's Important : Next to the technical Requirements (below many web vendors use a sitemap to identify the different kinds of content that the site needs to publish — such as blogs, articles, news, photo galleries, case studies, etc. — to determine how many distinct templates or views must be uniquely designed. Many kinds of content will use the same but additional design time is needed for each custom layout. Scope of Work deliverables Heres where you want to provide more detail about the project. To the extent you can, describe all the services you know that youll be hiring a web team for. For example, with a web redesign project, you might be paying for: Project management Content strategy copywriting Illustration Information design Visual design search engine optimization Front-end coding (html/css, animations) Back-end coding (cms, 3rd party apis, custom software/features) Custom software or app development Mobile device optimization.
Request for, proposal, template - free, rFP
Which constituencies most rely on a successful website, in order of importance? Sometimes, the audience youre intending to reach or serve with the website is not the same as your wider market. For example, a non-profit site might need mainly to demonstrate its programs efficacy to donors and supporters, while not necessarily serve its beneficiaries. A b2B website also wants to demonstrate its efficacy, usually via client stories and case studies. But is also mostly interested in converting new, qualified leads through assignment sending email or picking up the phone to call with questions. Why Its Important: It goes without saying, but the more clearly you articulate what you want out of the process, the more likely you are to get. Knowing both the concrete goals and specific site visitors whose needs youre trying to meet makes the development teams job that much easier.
It also means when facing a decision point, youll be guided more by objective outcomes than personal preference. Sitemap One of the main reasons people reach out to nmc for a redesign, beyond a dated visual aesthetic, is that the content is poorly organized or hard to find. As much as the visual design impacts visitors' perception of your company is the information design, which in turn reflects how well you've thought through your major site sections and navigation schema. If you already have a good idea how you'd like to reorganize it, include that here. (If not, that's ok too! Expect it to be one of the first things you'll do during the discovery phase with your vendor.) The sitemap will help you determine which new content you need to write and what from the existing site will be migrated. Much of it may be outdated or irrelevant, so new copy will need to be written (especially if you're introducing a new product, service, or initiative).
Firms may have a specialty in a certain area of web design (e.g, lead generation, B2b, etc. and by knowing if you fit into one of their niches, they can make better recommendations. For example, one of our specialties is non-profit web site design. . If we know up front you're a non-profit, we can make specific recommendations from our team members that have a lot of experience and familiarity with how non-profits succeed on the web. However, if you're looking for.
B2B website, we'd make very different recommendations, since they not only cater do different audiences but often involve different technologies. Project goals target Audience. Explain what you plan to accomplish or what outcome you have in mind. What are the three most important things that, if done well, will make the redesign a success in your eyes? Do you know of any quantitative metrics that will help, such as increased sales or more newsletter subscribers or better-qualified leads? Think in terms of what you want visitors to the site to do, not just what you want them to see. Whom do you plan to serve with the website?
For, proposal rFP ) - publication reference: vet
By focusing more on the job to be done, it encourages the responder to think outside the box. Describe your organization, what it does, and what you. Theres a good chance weve never heard of you and may not be able to figure essay that out by visiting your existing web site (which may be why you need a new website). Additionally, tell us a little about your values. What makes you unique? Why does what you do matter? Why It's Important: by describing your values, youre more likely to find an organization thats a good value fit both for your goals and processes.
Ongoing Support / Retainer, web Hosting, analytics Software. Examples, criteria for Selection, format proposal Timeline. Brief Project overview, introduce your organization and the purpose of the rfp. State not only what you want the service provider to do but also why: what is the central pain point your organization has? If its a website redesign, what about the current one isnt working for your purposes? This is high level, so be brief. The details will come below and a birds-eye view is fine. Why Its Important: Rather than describing a solution, good try articulating the problem as best you can. There may be all kinds of solutions available that will meet your needs better than what you have in mind and web professionals can suggest solutions you may not have thought of yet.
this list needs to presented in this order, or grouped together this way, or at all. It does represent the most important things vendors care about and we grouped them together in the way that makes the most sense. If you want to keep it simple, you can just use each of the headings below as a different section in your document. Or just download our example web design rfp template, also available as iwork, pages.). Outline, brief Project overview, your Organizations Background, project goals target Audience. Sitemap, scope of Work deliverables, timeline. Technical Requirements, principal point of Contact, budget.
So what movie should you include if you want to write a good one? What details do vendors need to know about your project to bid accurately? What questions should you be asking them to assess their fitness and capability? There's no need to become an expert in web design to write an rfp if it can establish clear goals, provide the right details, and solicit useful information from vendors. The Elements of rfp style, sending out an rfp is a pretty standard operating procedure: potential clients determine a rough scope of the job to be done, assess the timeline and budget available, then reach out to vendors asking them to propose a solution (and. Theyre usually followed by a question-and-answer period and the more useful details you can include up front, the less back and forth there'll be with the vendors later. To help you write yours, we compiled a handy list of key points. The steps below are straightforward and should be enjoyable to think through; after all, the end product is that you get to describe all the ways someone can help make your life easier with an awesome website.
Request for, proposal rFP ) Template
If you're in the services or consulting business, you know all about rfps: Requests for Proposal are how many professional agencies win new work. Nmc receives a lot of them from organizations around the world wanting either to upgrade their existing web presence or start from scratch with using a new one. Some of them are clear, detailed, and provide the right kind of information to help us quickly write a great proposal. Others, not so much! . Keeping up with web technologies that change daily is a full-time job, which is probably they're looking for an outside expert in the first place. . Writing them can be daunting since you probably don't spend all day making websites and apps but with the right guidance, you can draw up one that's useful and concise. An rfp is the face of your company to potential collaborators so its important to compose them well. Good ones lead to good proposals, good proposals lead to better working relationships, which leads to better better projects and outcomes. .